وبلاگ

Keywords: Strategies Marketing, Small and Medium-Sized Enterprises (SMEs), Recession, Fuzzy Analytical Network Process

University of Mazandaran
Faculty of Economics and Administration Science
Title: Identify and Prioritize Strategies Marketing Small Medium-Sized Enterprises for Survival in Recession on Based Fuzzy Analytical Network Process ( FANP)
Supervisor:
Dr. Mohammad reza Tabibi
Advisor:
Dr. Maisam Shirkhodaie
Author:
Marjan Tabasi
October 2015

 

1. 1. . Srinivasan ↑

 

1. 1. . Kotler & ikclion ↑

 

1. 1. . Shompiter ↑

 

1. 1. . Oyang ↑

 

1. 1. . Gulati ↑

 

1. 1. . Lilien ↑

 

1. 1. . Rollins ↑

 

1. 1. . Usman Ahmed ↑

 

1. 1. . Small & Medium Enterprises(SME_s) ↑

 

1. 1. . Carson ↑

 

1. 1. . Bjerke & Hultaman ↑

 

1. 1. . Schidehutte, et al. ↑

 

1. 1. . Hoy ↑

 

1. 1. . Hills, et al. ↑

 

1. 1. . Moriarty & Jones ↑

 

1. 1. . Fox ↑

 

1. 1. .Doing Business ↑

 

1. 1. . Recession ↑

 

1. 1. . Strategic Marketing ↑

 

1. 1. . Product- Market Refocusing ↑

 

1. 1. . Slater & Laot ↑

 

1. 1. . Changes in Product Offering ↑

 

1. 1. . Changes in market Offering ↑

 

1. 1. . Cost Leadership Strategy ↑

 

1. 1. . Reduction ↑

 

1. 1. . Small and medium-sized businesses ↑

 

1. 1. . Wong & Aspinwall ↑

 

1. 1. . UNIDO ↑

 

1. 1. ۱٫Chang, et al ↑

 

1. 1. . Economies of scale ↑

 

1. 1. . Bridson ↑

 

1. 1. . Roth ↑

 

1. 1. . Fapohunda ↑

 

1. 1. . General Electric (GM) ↑

 

1. 1. . Disney ↑

 

1. 1. . Heuwelt-Packard (HP) ↑

 

1. 1. . American Business Press ↑

 

1. 1. . Meldrum & Fewsmith ↑

 

1. 1. . Microsoft ↑

 

1. . McGraw-Hill Research’s Laboratory of Advertising Performance ↑